Why we retired the three-column case study

Clients scroll cases like editorial features, not dashboards. When every case used the same three equal columns, differentiation collapsed into stock adjectives.

We asked builders to lead with constraints: what could not change, which approvals were slow, and which assets arrived out of order. Those facts give readers a reason to trust the screenshots.

The second shift was pacing images. We now teach a rhythm: wide establishing shot, tight detail, pull-quote, repeat. The rhythm survives translation between Korean and English layouts without reflowing the entire grid.

Finally, we document the negative space. Empty margins are intentional, not unfinished. That single habit cut revision rounds on several alumni projects last quarter.